Looksmaxxing

Gen Z Slang

Definition

Looksmaxxing: the practice of aggressively optimizing one’s physical appearance to maximize perceived attractiveness, using grooming, style, fitness, skincare, and sometimes cosmetic procedures; commonly discussed in online self‑improvement/manosphere spaces.

Examples

"He got into Looksmaxxing last year, overhauling his grooming, skincare, and gym routine to maximize his perceived attractiveness."

"Her TikTok feed is full of Looksmaxxing tips, from capsule wardrobes to retinol, and she’s trying a few to refine her look."

"In their group chat, they debate whether Looksmaxxing should include cosmetic procedures like aligners or fillers, or just focus on grooming, style, and fitness."